Become a Sought-After Professional Artist Even If You Have No Clients, Connections or Formal education.
Dear Makeup Lover,
Are you stuck in a soul-sucking 9-5?
That robs you of your freedom, joy and creative spark?
Do you have a STRONG desire to empower other women to feel beautiful…
From outside in?
If this sounds like you…
Keep reading.
Maybe you dream of turning your makeup passion into a living…
But you don’t know where to start…
Who to talk to…
Or are afraid that you can’t compete in an overcrowded market…
And that you’re not good enough to land paying clients…
You are NOT alone.
I was just like you.
But here’s the good news.
There’s FINALLY a way?
To master the skills you need to become a rockstar Makeup Artist.
How?
I’m going to show you in just a minute…
But first…
Let me introduce myself
Hi, I’m Peta-Gai McLaughlin…
People know me as a celebrity Hair & Makeup Artist, Instructor and Founder of Iridis Cosmetics.
But you can call me PG. 😉
Because what I’m about to tell you…
Is NOT for the faint of heart.
If you’re thinking:
“Why should I listen to you?”
See, though I’m living my dream life now…
Being flown privately to exotic locations to work with celebs…
And charging top dollar for my services…
A while back — I was in your shoes.
See, I had BIG dreams.
But I didn’t know if I had what it takes…
To succeed at the highest level.
I’ve been in the makeup industry since 1994…
But back then, it was nowhere near the massive $532 billion worth global industry it is today.
So when I graduated with a law degree…
I decided to play it safe…
And went full-time as a stuffy financial services lawyer.
(I know. CRIKEY!)
Me as a super serious lawyer, hating every single day!
And me now! Doing makeup for women all around the world.
However…
Helping women to feel more confident and beautiful…
Always stayed my #1 passion.
So I kept doing makeup as a side hustle until 2008…
When I FINALLY had enough.
I was so fed up and miserable at my corporate job…
That I couldn’t stand it for a SECOND longer.
It was time to break free.
Was it easy?
Nope.
I had no money.
0 connections.
And not a single client.
So I got down to work.
I studied from the top Makeup Artists in the game…
Spent $100,000+ on my education & upskilling…
Until I FINALLY cracked the code…
And figured out how to combine BOTH the make-up technical skills, and the business side of this career.
This specific skill set brought me to where I am now:
– Making high 6-figures a year
– Hanging out with cool people from all over the world
– Having full freedom over my business & schedule
Peta-Gai McLaughlin went from a soul-crushing job as a financial services lawyer to now being the Founder, CEO & Principal Hair & Makeup Artist of Iridis Cosmetics, an independent makeup brand from Melbourne.
Peta-Gai lives and breathes makeup and it is the light that drives her. Peta-Gai works with celebrities, on TV Shows, with huge corporates as well as with thousands of everyday women, helping them with their makeup and styling.
She specialises in teaching makeup, hair and makeup for photography, Bridal Work, Events and Transgender Makeup.
Peta-Gai built the Iridis Cosmetics makeup brand from the ground up – when she started, she had no clients, no contacts, no experience in charging for makeup services and no real idea about how to run a makeup brand. But she trusted herself, hustled and learnt as she went.
Celebrating her 13th year in business in 2021, she turned over $100,000 in her first year running her makeup business, and now has an extensive client list of repeat and loyal clients who will only turn to her for hair, and skincare and her income has grown from strength to strength.
PG is a natural teacher and has her Certificate IV in Training & Assessment.
PETA-GAI,
CEO OF IRIDIS COSMETICS & COFOUNDER of MAKEUP ARTISTRY ACADEMY
You don’t have time or the funds to do a Diploma or Certificate of Makeup, but you really want to start working as a Makeup Artist.
You feel like you could do great makeup, but just don’t know how to make money in the industry because you’ve never run a business before.
You have no clients, no database, no contacts and you think you have no hope at working as a makeup artist and making money.
You’re simply wanting to properly learn how to do beautiful makeup but struggle with where to start learning.
Makeup Artistry Academy gives you the in-depth education required for a career as a Makeup Artist.
It’s allowed me to build my own career in makeup that I have loved over the last 12 years.
Complete with how to avoid all the mistakes and hiccups I experienced so that you can fast track your makeup career!
It’s a true behind-the-scenes look at how to build your makeup career from scratch.
A professionally filmed and edited video course accompanied by detailed workbooks, worksheets, handouts and checklists. Plus, all the support that you could ever need.
We’ve broken down the art and science of being a professional & successful makeup artist into 11 modules. All the best makeup application techniques, the products to use, how to find clients and how to run a successful business has all been included.
Let us show you more.
Our first module will introduce you to the world of makeup, the deliciousness of a professional makeup kit and we’ll have you start brainstorming what sort of Makeup Artist you want to be. You’ll learn:
Our second module will take you through why skin preparation is critical to great makeup and that as a makeup artist, you must understand the basics of all things skin. We’ll share:
In this module, you will understand the elements that go into a flawless foundation application. You’ll learn:
Our fourth module is all about the incredible trend called Highlighting & Contouring, where you can sculpt a face and create light and shadows to change features. It is sorcery. We’ll cover:
In ‘Everything Eyes’ we cover the steps to follow to build an eyeshadow look with confidence, so you can look at a client and craft a beautiful eyeshadow design quickly and expertly. We’ll cover:
These three features can often get overlooked by newer Artists, but they’re so incredibly important to balance the features of the face. Module 6 will teach you:
This is the most requested look by clients for any Makeup Artist – and it’s one technique to get right, or it can look like a trashy disaster. We’ll show you:
So many Makeup Artists make a fortune looking after brides on their wedding day and when done right, it’s a lucrative and fun arm to your makeup business.
This module covers both the psychology of a bride and how to maximise the business side of bridal work, but also the makeup techniques to ensure your success in working with brides. You’ll learn:
Creating a gorgeous makeup look on a more ‘mature’ client is something every Makeup Artist must excel at, as ‘mature’ clients are getting their makeup done more and more, and especially so for weddings – they’re the mums, a star of the show! It’s a very lucrative side of any makeup business, as they’re often clients with high disposable income and are keen to look extra gorgeous. We’ll teach you to maximise your skill for these clients. You’ll learn:
The often-neglected side of any Makeup Course, this module is a WHOPPER. It covers everything you need to set up your makeup business and take all the steps to ensure its ongoing success. We’ll make it easy for you to learn and understand:
This last module brings together all 10 before it and imparts that last bit of amazing advice from a working Makeup Artist. We’ll cover:
This Bonus is worth its weight in gold. This is the fast track, short cut to your success as a Makeup Artist from a Makeup Artist who followed this plan to build her networks, get the experience she needed and built an envious makeup business.
This 15 page guide takes you through the insider secrets of marketing, building trust with your clients, how to do blog posts, emails and calls to your clients to generate more work, how to network with others to find work that most MUAs don’t even know exist, how to build your portfolio of makeup work – without spending a cent on a photographer, how to create amazing photoshoots that get you images to use to promote yourself, how to practice your ass off to get amazing at makeup and our best tips to BELIEVE IN YOURSELF.
Sales is not a dirty word
Everything in life is a SALE and it’s important to get comfortable selling your services to clients. There’s soooo many Makeup Artists out there – you need to be able to tell a client why they should book YOU over someone else; and that is all about SALES. It’s not a dirty word!
Our 4 page Bonus outlines the top selling pointers will show you how to sell from the HEART so you don’t feel sleazy. You’ll learn to believe in yourself and how to craft your message to your clients, so that your stories will just sell yourself without having to do much at all!
Our top psychology tips on how to build rapport quickly and easily will have you succeed in selling yourself to your clients and your networks. When you believe in yourself, others will follow.
11 Questions to ask every client *before* you ever pick up a makeup brush
This 5 Page Bonus Guide will give you all the questions you should be asking your clients before you even start touching their face! A lot of these questions are just conversational items to throw in while you’re assessing facial features, prepping their skin with skincare and colour matching foundation – but they’re ESSENTIAL questions to ask to ensure your clients are thrilled with their makeover, and continue to come back for more services and refer you to their friends.
These questions are often the difference between a client who isn’t sure with what you’ve done, versus the client who RAVES about you and gives you a huge word of mouth marketing blast.
The reason for this is – these questions are often forgotten by MUAs who just start grabbing the brown eyeshadow palette and create their standard “natural” look – but these key questions give your client the opportunity to tell you what they *really* want, and then, you know exactly what you’re delivering for them. These questions will help you get the “OMG I LOVE THIS LOOK” reactions! Happy clients here you come!
In this 5 page Bonus Guide, we’ll teach you one of the BIGGEST time savers in your business – how to create a ‘system’, so you can just whip through your tasks easily because you’ve documented HOW you do a thing in your business.
For example, we’ll teach you how to create a text document that you can use to send to clients to book them in after they send you an enquiry. This document is a “write once and copy and paste” situation where you can quickly respond to your clients to get a deposit and get them booked in.
Make it easy for them to give you money and get your services! Creating systems in your business is the difference between a serious MUA who’s running a serious business, and an MUA who’s just running an expensive hobby.
Can’t remember something from the videos? No worries, that’s why every single module comes with workbooks and worksheets to support your learning journey.
Connect with other aspiring & established makeup artists in our exclusive Makeup Artistry Academy Alumni group.
Complete the assignments and we’ll give you shoutouts on our socials and share your work to build your network.
“I learnt so many valuable makeup application techniques that are not taught in makeup schools or covered in makeup training.”
“Having done several makeup courses myself, none of them covered the amount of content that your course does. I came out of those other courses with absolutely no idea where to even begin as a freelance makeup artist.
I came out of this session not only with half a book full of notes, but I now have hope and faith that I can finally reach my dreams to be a successful makeup artist.“
“Peta-Gai is a great teacher who loves to share her knowledge and experience, and instantly makes you feel at ease and comfortable. It was a real pleasure to work with Peta-Gai and a stand out is her dedication to up-skilling, helping you identify growth areas, what you want to focus on and then guides you to achieve that.”
Our 14-Day Guarantee gives you 14 days to try out the course, risk-free. And if you’re not in LOVE with the course within 14 days, we’ll give you a full refund.
Peta-Gai McLaughlin went from a soul-crushing job as a financial services lawyer to now being the Founder, CEO & Principal Hair & Makeup Artist of Iridis Cosmetics, an independent makeup brand from Melbourne.
Peta-Gai lives and breathes makeup and it is the light that drives her. Peta-Gai works with celebrities, on TV Shows, with huge corporates as well as with thousands of everyday women, helping them with their makeup and styling.
She specialises in teaching makeup, hair and makeup for photography, Bridal Work, Events and Transgender Makeup.
Peta-Gai built the Iridis Cosmetics makeup brand from the ground up – when she started, she had no clients, no contacts, no experience in charging for makeup services and no real idea about how to run a makeup brand. But she trusted herself, hustled and learnt as she went.
Celebrating her 13th year in business in 2021, she turned over $100,000 in her first year running her makeup business, and now has an extensive client list of repeat and loyal clients who will only turn to her for hair & makeup.
PG has her Certificate IV in Training & Assessment.
Yes!, work through the modules, do your workbook exercises and you will be able to then put in practice all you’ve learnt and start your new career! You will enjoy the flexibility of online makeup classes because they’ll fit around your life, work and personal life.
This varies according to how much time you can devote to your modules. You can work at our own pace and you get to decide whether you want to do one module a week or several. There’s no deadlines to meet with our course, so you can work through it to suit your lifestyle.
You are entitled to cancel your course within 14 days, no questions asked. If you think this isn’t what you need, there’s a no risk refund policy in place. Yes, this course is risk free.
Well me….Peta-Gai McLaughlin of course! I’ve got over 25 years experience in makeup and have been working full time in makeup for the last 12 years. I’m the founder & CEO of the makeup brand iridis Cosmetics and I’m a working as a hair & Makeup artist full time, with an amazing lot of celebrity clients, for National TV shows, hundreds of private clients a year, flown around Australia for the work, working with top Australian brands like Fernwood, SpecSavers and Swisse Vitamins.
My work has been published in countless newspapers, magazines and online content. And I’m extremely passionate about the teaching of makeup – it is everything I live and breathe and my own whole makeup brand revolves around teaching makeup.
You can learn from all my mistakes that I made in 25 years in the industry and fast track your career with my hacks, insights and techniques that will get you to your makeup dreams faster than anything else out there.
All you need to enrol is a passion and desire to learn how to be a Makeup Artist and run a Makeup business. You don’t need ANY experience in makeup to get the most out of this course.
You may even be a working makeup artist already and just want to finesse your techniques. Or maybe you’ve done a makeup course already and feel like something’s missing because you aren’t working as much as you’d like. Then this is the next step to propel you forward.
You will need a basic makeup kit and brushes and tools, and a few different faces to work on to complete the assignments. Many of the assignments you can do on your own face, but getting used to working on others is important. You’ll need some dedication in completing the tasks as well.
HELL YES YOU ARE. You are exactly where you need to be right now and you’re taking steps to be happy and love what you do. No matter what experience you have, you’re good enough to enrol. Bring us your passion and we’ll turn it into a career.
If you love makeup, love making people feel gorgeous and happy and don’t mind a bit of hard work, then this course is for you. We take you through allllll of the basics of makeup and even if you have no experience, that’s what you’re gaining from working with us!
Yes it is! The things you’ll learn in this course aren’t taught as part of a standard makeup school curriculum. This is the content I know you need to be a working makeup artist. Do all the things I’m teaching here and you’ll be a busy working MUA. Many artists come to me for upskilling in makeup after they’ve been working a few years – and I get them to the next level of where they’re at to feel empowered, confident and happy about what they’re doing in their career.
Yes, but you will need SOME makeup to use – even if it’s just your makeup kit and you’re practising on YOUR face. If you intend on working on clients or practising on people other than yourself for the assignments, then you will need a pro makeup kit that has been hygienically used so that it’s safe to use on models and clients.
No, you don’t need clients to do this course – but this course will teach you how to GET clients!
Your assignments will be easier to do if you do have access to models or friends who can be your models for various modules. You need a variety of faces to work on, to really reinforce the techniques. But use your friends and families – they’ll love getting a makeover!
Yes! You are given a certificate which shows you successfully completed all modules of this ecourse.
Yes, you get access to a private Facebook Group run by myself and my team, and you can get further support, ask questions and post your work for feedback. I’ll also be posting jobs in that group from time to time and it’s a great way for you to apply for opportunities to assist other artists and gain valuable industry experience.
Yes you can! In Australia, there’s no set qualification you need to call yourself a ‘Makeup Artist’ – so if you have the basics covered and you understand hygiene, the rest is ‘on the job’ experience. Practice makes perfect.
YES if
– You’re an aspiring or beginner makeup artist wanting to learn the craft and become a full-time professional artist.
– You are a more established artist, but feel like something is missing and you want to improve your skills and experience to achieve more in your career.
– You’re an educator yourself, but you need some excitement and new ways of looking at the industry to share with your students – we can inspire you!
– You’re a salon owner and you want to take your employees to the next level with their makeup skills and experience.
Absolutely! You’re getting hours of expertise from a successful makeup artist who makes a great living as a Hair & Makeup Artist in Melbourne. I’m sharing all of my insider hacks to building a great makeup business and giving you the short cuts to a successful career. You get 11 modules of amazing content, a detailed workbook with handouts and information, as well as assignments to reinforce the learnings. And you get ongoing support in a private facebook group, where you can network, ask for help, build relationships and find opportunities to assist other MUAs.
Because it’s the start of you living your dream to be a creative person and working as a Makeup Artist. Access the modules when and how you wish, rewatch segments that you want to reinforce, upskill, learn, and take your makeup to the next level. I’m sharing all my insights that took me from having no clients, no contacts, no money to turning over $100k in my first year in business.
I love connecting with my students and answering your burning questions about the Makeup Artistry Academy. You can email us directly at support (at) makeupartistryacademy.com.au to get in touch and we’ll return the favour within 48 business hours.
2021 © MAKEUP ARTISTRY ACADEMY
